Thu, Feb 11, 2021 10:00 AM to 3:30 PM

This Leading Edge in Digital Marketing Strategies will allow you to gain the skills you need to advance your business’s marketing strategy.

10:00am to 11:30pm Digital Marketing Strategy & Content Planning

• Understand the difference between subconscious and direct posts. Learn our T.E.A.M principles, aimed at Trusted, Engaging, Actionable & Measurable Posts. Understand the value and how to conduct your own Digital Marketing Competitive Audit which drives your content plan to showcases your authentic unique value propositions. Importance of your Google Listing. Create a sustainable content plan.

12:00pm to 1:30pm Social Selling & e-Commerce/ Video, Livestreaming & Apps Best Practices/ Sale Planning

• Understand what is e-Commerce. Understand how to leverage the power of Social Selling.

• Video marketing plan and app know-how, app review, tips, join the support group

• Leverage the power of digital marketing specifically for sales. Learn how to encourage your sales participants to create an authentic online buzz that converts to successful sales

2:00pm to 3:30pm Social Customer Service & Reputation Management/Email Marketing

• Targeted and personalized content

• Build credibility

• Create a credible email list

• Stronger customer relationships

• Optimize your time and budget

• Increased traffic to your website and events

There will be quizzes all the way through, checklists you can take away, the PowerPoint materials, resources, and the recording of the summit

Certification that you complete at the end of the day of Digital Marketing Certification of Completion.

Registration link: https://www.eventbrite.ca/e/leading-edge-in-digital-marketing-strategies-tickets-135874766083

Wed, Feb 3, 2021 10:00 AM to 12:00 PM

Tax season is right around the corner, this webinar will help you understand what the CRA is looking for from your small business.

Join us for a webinar with Liaison Officers from the Canada Revenue Agency (CRA) to help you understand your tax obligations and learn about:

• General bookkeeping concepts and best practices

• Explain common tax errors

• Demonstrate how to use financial benchmarks for relevant industries

• Provide information on the CRA’s services

1. Registration link: https://www.eventbrite.ca/e/free-tax-help-for-your-small-business-with-cra-tickets-133983745991

Fri, Jan 15, 2021, 3:00 PM to 4:00 PM

Best practices for using Canva for your small business.

Topics covered are:

• Overview of Canva Tools

• Creating Social Media posts/videos

• Branding Best Practices

Presented by Theresa Gannon, Head of Marketing at Simple Desk

Registration link: https://www.eventbrite.ca/e/how-to-use-canva-for-business-tickets-135914001437

Tue, Jan 12, 2021, 2:00 PM to 4:00 PM

FREE Workshop presented by Lot48 Film Co.

This video workshop will be online training. Participants who register will be sent details by Lot48.

Get prepared for an upcoming video contest. Contest details to be announced soon. Learn to tell your business story.

Aaron & Angela Bell are passionate about telling stories with video. Through their business Lot48 Film Co., they have worked with countless local businesses and organizations to help tell their stories with video and have created Smart Phone Video Academy to help entrepreneurs grow their businesses with videos that they create and share themselves.

Registration link: https://www.eventbrite.ca/e/video-workshop-tickets-132832699179